Data extraction – GP to tell patients

I wonder how GPs are going to manage to tell all their patients about the opt-out option for the GP data extraction.

http://www.independent.co.uk/life-style/health-and-families/health-news/gp-surgeries-must-inform-patients-about-data-plan–or-face-legal-action-8748999.html

I am not sure if it would have been easier (and cheaper) for NHS England and HSCIC to book some advertisement space in newspapers and on local radio?

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